11:05 AM
Unknown
Hello again! For the latest project we were assigned we are expected to create and promote a product. We decided to call ours SPLATONIC which is a line of running shoes and t-shirts designed for young teens and adults who make up the sports demographic. For example, some of the sports our product promotes are displayed by showing a silhouette of a person doing so on the product. In posters they are the focus, or people participating in sports is the focus. Competitive running, basketball, tennis, para-sailing and basically any activity that is "outdoorsy and thrilling" are the focus of SPLATONIC's attention. Paintball being one of the first our product would have been based after. As stated our demographic is mostly focusing on young teens and young adults that's are around at least 15-28 years old. However older athletes are also focused on and just having "a thrilling new experience". For our slogan, we came up with "Get Ready, Get Splat." which gives people excited feeling of anticipation on the upcoming of SPLATONIC. We also defined 2 colours which is red and blue. We chose those colours based on that they indicate taking action of doing something and having trust in yourself to be able to do sports. The RGB values of those colours are: 4e85c5 & bb2c2c.
Additionally you may view on the left hand side a blue-green macaw- which we will use in our limit edition posters and products as it was painted using a very spray can style brush in photoshop that embodies our products phrase "Get Ready, Get Splat."
Posted in
0 comments :
Post a Comment